Ford has a newer idea: Podcasting

Ford, the automaker, has seen success through leveraging the power of podcast advertising to reach consumers.

Lisa Schoder, Head/US Integrated Marketing & Media, Ford

Thirty-three percent of Americans have listened to a podcast. And 17% – double the number from ten years ago – are tuning into these digital narratives every month.

And, for Ford Motor Co., the most intriguing podcast datapoint of all is that 76% of this listening happens in a car.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands