Thirty-three percent of Americans have listened to a podcast. And 17% – double the number from ten years ago – are tuning into these digital narratives every month.
And, for Ford Motor Co., the most intriguing podcast datapoint of all is that 76% of this listening happens in a car.
Turning that same information slightly on its side, Lisa Schoder, Ford's Head/US Integrated Marketing & Media, noted, "Seventy percent of our targeted core audience is engaged in podcasts.
"When you cut the data up a bit more granularly into a younger...