Ford Trucks builds powerful NFL promotional offensive

This event report outlines how Ford, the automaker, promoted its "Super Duty" truck through an expansive partnership with the National Football League (NFL).

In 2015, the Ford Motor Co. was the sixth-largest US advertiser, with its expenditure in measured and unmeasured media estimated at $2.68 billion.

But, according to the senior marketer charged with overseeing the enterprise's marketing strategy and execution – including brand development, consumer and market insight, product positioning, marketing communications and retail promotions &nda

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands