Ford research: Grounded in quant, with digital insights

This article discusses how Ford Motor Company, the automotive maker, conducts quantitative research in the US and around the world.

Ford research: Grounded in quant, with digital insights

Geoffrey PrecourtWarc

"My team runs all the big quantitative studies around the world," boasted Will Neafsey, Global Consumer Segmentation and Tracking/Global Market Research, at Ford Motor Company....

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