Ford maps the road ahead for in-vehicle marketing

Ford is seeking to develop new connected and autonomous vehicles, and believes that these technologies will offer various opportunities for marketers.

It may be several years before autonomous vehicles are a common sight on America's roads. But the marketing possibilities for brands will accelerate rapidly as digital tech is integrated into a new breed of coupés, trucks, and sedans.

"The opportunities for great, powerful, meaningful experiences, for revenue, for marketing and advertising are unbelievable," Shel Kimen, Global User Experience Practice Manager at the Ford Motor Co., explained at the Mobile Marketing Association's 2

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