For Subaru, great storytelling comes before good data

Subaru, the automaker, is taking a balanced approach between storytelling and data as it finds the marketing sweet spot for its brand.

“Unlike some other auto manufacturers,” admits Robert Font, director/digital communications at Subaru of America, “we run sort of lean internally.”

Robert Font, director/digital communications, Subaru of America

And, as such, the Camden, New Jersey-based marketer tries to work smarter with fewer resources. “We’re in the early days of really making a transformation,” Font told delegates at the Association of National Advertisers’ (ANA)

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