The online grocery scene in Singapore is a “very fast-moving, very buzzing environment”, according to Richard Ruddy, Redmart’s VP of retail.

Two years ago the pioneering startup in Singapore’s online supermarket scene was acquired by the Southeast Asian e-commerce giant Lazada, which is in turn backed by Alibaba. Southeast Asia region is a “real hotbed for e-commerce and retail”, Ruddy said at the FUTR Asia Summit in Singapore recently, and there is a huge opportunity for growth, especially in Singapore where smartphone penetration is near universal.

Data is deeply intertwined with “the future of Redmart’s ecosystem”, and the use of technology is helping the company make “better, sharper, more strategic decisions.” (Click here for more on how data insights changed Redmart's mobile e-commerce strategy.)