For premium brands with conviction, it’s the product that talks

Details research from MMR on what drives perceptions of premium across FMCG and, using its findings, provides tips for brands to better their communications.

With brands eager to persuade consumers to pay more, MMR Research took on a mission to discover what drives perceptions of premium across FMCG.

  • Is premium the new normal? A visit to any supermarket suggests premium has become ubiquitous – but wh

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