For Mars, COVID highlights the need for ‘ground-up’ digital transformation

Discusses the need to understand the behaviours that make digital transformations successful.

Why it matters

Following lockdown measures, many desk-based businesses have found a way to subsist. Mars’ Alastair Heath addresses the issues that separate digital adaptation from a deeper digital transformation.


  • Mars uses the ADKAR model, which emphasises desire to change, and the ability to measure and reinforce behaviours.
  • New tools exist not to replicate old ways of working, but to bring new capabilities to remote teams.
  • Businesses must consciously engage with employees to work out what is working and what can be improved.

Some companies are born digital, some achieve digital status and some have digital thrust upon them....

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