For Mars, COVID highlights the need for ‘ground-up’ digital transformation

Brian Carruthers

Discusses the need to understand the behaviours that make digital transformations successful.

Why it matters

Following lockdown measures, many desk-based businesses have found a way to subsist. Mars’ Alastair Heath addresses the issues that separate digital adaptation from a deeper digital transformation.

Takeaways

  • Mars uses the ADKAR model, which...

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