For Amazon’s Twitch, it’s not just the game, it’s the community

Twitch, the livestreaming platform owned by Amazon, is seeking to foster a powerful sense of community as part of its growth strategy and core proposition for marketers.

Twitch dominates the livestreaming space for gaming, commanding 73% of all hours spent on the major platforms, according to estimates from analytics provider Arsenal and software developer StreamElements.

Rival digital players that are lagging behind Twitch, which is owned by Amazon, include:

  • YouTube Gaming, a part of Google’s video-sharing platform, on 21%;
  • Facebook Gaming, with 3%;
  • the Microsoft-owned Mixer, also on 3%.

And the strengths of the market-leading platform, Emmett Shear, Twitch’s co-founder/CEO, reported, include the following:

  • A focus on community
  • The importance of “moments”
  • Tapping traditional sports
  • Moving with mobile usage

A focus on community

When Shear and three...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands