For Amazon’s Twitch, it’s not just the game, it’s the community

Reed Karaim

Twitch, the livestreaming platform owned by Amazon, is seeking to foster a powerful sense of community as part of its growth strategy and core proposition for marketers.

Twitch dominates the livestreaming space for gaming, commanding 73% of all hours spent on the major platforms, according to estimates from analytics provider Arsenal and software developer StreamElements.

Rival digital players that are lagging behind Twitch,...

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