Twitch dominates the livestreaming space for gaming, commanding 73% of all hours spent on the major platforms, according to estimates from analytics provider Arsenal and software developer StreamElements.
Rival digital players that are lagging behind Twitch, which is owned by Amazon, include:
- YouTube Gaming, a part of Google’s video-sharing platform, on 21%;
- Facebook Gaming, with 3%;
- the Microsoft-owned Mixer, also on 3%.
And the strengths of the market-leading platform, Emmett Shear, Twitch’s co-founder/CEO, reported, include the following:
- A focus on community
- The importance of “moments”
- Tapping traditional sports
- Moving with mobile usage
A focus on community
When Shear and three...