Flying High: How Malaysia’s AirAsia became the world’s best low-cost carrier

This article covers a keynote address by AirAsia CEO Tony Fernandes, who shares the marketing insights that propelled the Malaysian airline from humble beginnings to being crowned the World's Best Low-Cost Carrier winner seven years in a row.

Flying high: How Malaysia's AirAsia became the world's best low-cost carrier

Low Lai Chow and Anna Hamill

Maintaining a strong, positive brand in Asia is at the heart of every decision low cost carrier AirAsia makes - even when training its employees. This...