Flight delay: American Airlines takes long-haul view on blockchain

American Airlines, the air carrier, is taking a nuanced approach to leveraging blockchain solutions, rather than getting caught up in the hype surrounding this technology.

While the hype around blockchain technology is sky high, Phil Easter is keeping his feet squarely on the ground.

“Everybody should calm down and take a deep breath,” Easter, who serves as American Airlines’ head/emerging technology,

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands