Five trends in podcasts

Looks at trends in podcasts and offers best practice suggestions for marketers.

Acast knows a thing or two about podcasts. It offers an end-to-end service for podcasters, including hosting, consulting, monetisation, marketing analytics, so it’s well placed to observe how the market is developing. At IAB Sound Investment (London, May 2019), Jack Preston and Joe Copeman highlighted five trends.

1. Accessibility

Ten years ago, listening to a podcast involved downloading to an iPod or streaming via a desktop; five years ago, they’d migrated to Apple or Android podcast apps, which remain the most popular ways to listen. “But markets are becoming a lot more fragmented,” said Preston. “We’re seeing music streaming...

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