Five tips from Alibaba’s Jack Ma on being a ‘brand entrepreneur’

Alibaba’s Jack Ma, one of the world’s most influential businesspeople, offers his advice on adopting the principles of entrepreneurialism and how Alibaba became one of the world’s most successful brands.

Over the last two decades, Jack Ma has become one of the most recognisable figures in global business as the founder and charismatic Executive Chairman of Alibaba Group, the Chinese e-commerce, payments and technology conglomerate.

Alibaba is not only...