Five things MTV knows about Gen Z

Gen Z consumers are more focused on experiences rather than materialism when it comes to which content they enjoy.

Today’s youth have changed within the blink of an eye, according to Kerry Taylor, Executive Vice-President of MTV International and Chief Marketing Officer of Viacom UK.

“Today, it’s about your audience driving the narrative. It’s about brands understanding what those drivers are and thinking about, with everything that we do, that can add value to their lives,” Taylor said at the recent All T