Five media, technology and culture trends from Mindshare

Matthew Carlton

Explores emerging trends and the implications for brands.

At the Media Research Summit (London, June 2018) Sophie Harding, Trends & Insights Director at Mindshare, shared five key findings from the agency’s latest research. Based on consumer insights gathered from a mixed methodology approach, these trends are set to become increasingly influential.

1. Get snappy

There is a “growing use of image recognition for quicker and easier interactions,” Harding reported. This trend is being driven by two factors: consumers are taking more photos on their smartphones and there are ongoing advances in machine learning techniques.

Visual search is part of this trend as AI platforms allow consumers to search by...

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