Five ways that Organic Valley builds natural connections with consumers

Organic Valley, a cooperative food brand, has sought to build authentic connections with consumers in a way that mirrors the natural qualities of its products.

The marketing department at Organic Valley, a billion-dollar food brand that emerged from an organic farming cooperative based in LaFarge, Wisconsin, has a free-range approach to consumer engagement.

“What we know is [that] when we step out of the conversation and bring the consumers and the farmers closer together through digital, they can actually see what’s happening, and they can see the passion that exists within these farmers,” Jaclyn Cardi

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