Five things brands can do to anticipate future customers and build for growth

The evolution of customer experience requires a shift from personas to personalisation, functional to emotional, heuristic-based to data-based, and episodic design to continuous design.

 COVID-19 may have turned 2020 a trying year for most, but as digital transformation expert Charlene Li sees it, it is a great time for businesses, not just to survive, but to thrive.

“Disruption is an opportunity to grow, and to find those relationships...