Five social dynamics of TV viewing

A research project using virtual reality delivered new insights into TV's crucial role in creating the social glue that binds people together.

People have inevitably been watching more TV during the COVID-19 pandemic, but behind the headline numbers there’s another story to tell – and one that can be set against the debate about whether we’ve become a nation of couch potatoes during the pas

“The central finding reinforced what we already know to be one of TV's most powerful attributes,” said Mortensen. “It can be very personal, [but] what it really delivers is a powerful, shared activity. It was the lifeblood of many households – stimulating interactions, prompting conversations and, more importantly, facilitating social bonding.”

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