Five retailer trends in Asia for a post-pandemic world

Nearly 500 online retailers were surveyed in late 2020 for their experience during the pandemic and from the subsequent Resilience in Retail study, payments platform Stripe lists the trends in APAC retail as the world emerges from COVID-19.

China is poised to be the first market in world history where online commerce sales will surpass physical retail, with the country expected to reach this milestone this year, Jon Stona, Stripe’s head of marketing in Asia-Pacific, observed at the recent eTail Asia Virtual Summit.

“By 2023, we expect online retail sales in Asia to be more than the rest of the world’s online sales combined," he added.

The retail e-commerce opportunity may sound like a boon for the region as it makes its COVID-19 recovery but Stona said there is a catch: the shift has also brought about a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands