Something big happened for Kraft Heinz in March 2018. The world’s fifth largest food and beverage company launched Kraft Jif Jaf, a new line of cookies, on Alibaba’s Tmall e-commerce platform in China.
“Local snack brands in China launch...
Five principles of innovation: how Kraft Heinz entered China’s snacks category
Kraft Heinz tapped five principles of ‘white space innovation’ to launch its new cookie product in China’s crowded snacking category.
