Why it matters

Knowing the quirks of Malaysia’s payment landscape is necessary knowledge for any online business looking to expand its footprint. With an estimated 16 million online shoppers in the country, ensuring a seamless process from discovery to payment

Takeaways

  • Offering digital wallet payment options is a must for any online business in Malaysia.
  • The rise of B2B marketplaces represent an untapped opportunity for many brands to boost sales via corporate customers.
  • Subscription-based payment models are growing in popularity as more businesses seek stable revenue streams.

Payment landscapes differ markedly from country to country, and for online businesses eyeing a share of the Malaysian market, enabling credit card payments will not be the way in.

In Malaysia, online banking has been steadily trumping credit cards as the main mode of payment. Since 2015, the gap between online banking and credit card payment has been widening substantially.