What does COP actually stand for? What is the UNFCCC? Can you name a UNSDG? What about INDC? And that’s just the acronyms*. Define anthropogenic. Explain the biogeochemical cycle. What’s the significance of thermohaline circulation?
Such technical, scientific language abounds in media coverage of the climate crisis, Nadia Tuma-Weldon, SVP and director at McCann Worldgroup Truth Central, told the Ad Net Zero conference running alongside COP26 in Glasgow. But it’s not how ordinary