Five commerce imperatives for brand marketers

As the work of marketing and sales teams converges, brand marketers are having to consider how they can enhance performance in commerce – Zenith’s global commerce director has some pointers.

Today’s marketers have access to more data than ever before to help optimise their media, new channels are being introduced such as self-serve marketplaces, and the share of online activity with commercial agreements continues to increase.

Given...

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