Finding the sweet spot of contextualised communication

Recent news surrounding the use of consumers' personal data has re-framed the debate around privacy, and with new legislation set to change the rules, companies need to be prepared to re-think communications.

The digital industries, being relatively young, have not had to deal with a lot in the way of legal roadblocks. A lack of rules is an advantage when you’re breaking new ground, after all; but despite decades of plain sailing, moving fast, and not...

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