Fewer ads, fewer agencies? Tobaccowala tackles the “direct-brand” economy

A growing number of brands are seeking to sell their products directly to consumers, a shift that reflects the broader evolution of the marketing ecosystem.

Rishad Tobaccowala believes that many brands are taking back control of their digital destinies – a process that is being fueled by data, but also requires marketers to rethink how they build consumer relationships.

In his role as Chief Growth Officer at Publicis Groupe, the agency holding company, Tobaccowala is charged with identifying how its current and prospective clients can thrive in the digital age.

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