Fewer ads, fewer agencies? Tobaccowala tackles the “direct-brand” economy

A growing number of brands are seeking to sell their products directly to consumers, a shift that reflects the broader evolution of the marketing ecosystem.

Rishad Tobaccowala believes that many brands are taking back control of their digital destinies – a process that is being fueled by data, but also requires marketers to rethink how they build consumer relationships.

In his role as Chief Growth O

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