Prompted, in part, by the Cambridge Analytica scandal, the Advertising Research Foundation (ARF) has formally set about the task of creating a new code of ethics that can guide marketing-research suppliers, academics who study the field, and companies...
“Fake” research drives ARF to build new code of conduct
The Advertising Research Foundation (ARF) is creating a new ethical code of conduct for the industry which can address many issues that raise pressing concerns.
