Prompted, in part, by the Cambridge Analytica scandal, the Advertising Research Foundation (ARF) has formally set about the task of creating a new code of ethics that can guide marketing-research suppliers, academics who study the field, and companies that commission the work.
The ARF’s David Ogilvy Awards honor extraordinary and/or creative uses of research in the advertising development process at research firms, agencies, and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.
In 2017, the David Ogilvy Gold Award for Big Datawas given to Cambridge...