Fake news and creativity: the challenges for news brands

This event report discusses some of the challenges facing newsbrands, including the rise of "fake news", falling trust in media, ad fraud and questionable metrics from some of the main digital players.

Fake news and creativity: the challenges for news brands

Brian Carruthers

Until recently, the biggest issues facing news brands were falling circulations and ad revenues, but recent political events - notably the Brexit vote in the UK and the election of Donald Trump as president in the US - have added fake news to their l

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