Faites vos jeux: McCormick bets on micro-moments

McCormick, the seasonings company, has acquired a detailed understanding of the consumer journey in order to know which micro-moments to target.

The consumer journey is like a game, according to Emmeline Mettavant of The Value Engineers. There are players (or brands), there are rules, there are limited resources, there are winners and losers. "But if you don't know the rules you don't know wh

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