Facebook, Twitter, Cheil and GroupM: Digital trends at the 2012 Cannes Lions

An overview of digital themes discussed at the 2012 Cannes Lions, featuring insights from the agency side (GroupM and Cheil) and from digital players Facebook, Twitter and YouTube.

Facebook, Twitter, Cheil and GroupM: Digital trends at the 2012 Cannes Lions

Joseph CliftWarc

At this year's Cannes Lions International Festival of Creativity, much of the talk among delegates centered on the various tech giants that were in town to give seminars, throw parties and pick up awards.

On the Lions stage, Google joined rather more established ad industry names BBH, CP+B and R/GA as a Grand Prix winner for 2012, taking the top award in the Mobile category for its 'Hilltop Re-Imagined' workwith Johannes Leonardo New York. Meanwhile, on the conference floor, digital firms' popularity was...

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