FabFitFun’s marketing lessons from working with 20,000 influencers

FabFitFun, the online subscription service, has used microinfluencers to engage consumers and drive sales.

FabFitFun is a direct-to-consumer service that delivers its members four seasonal boxes – each containing a range of hand-picked items from tech products to accessories, beauty aids, and homewares – during the year.

Since launching in 2010, the firm has worked with approximately 20,000 influencers, who together have played their part in helping the Los Angeles, California-based firm attract one million subscribers and generate $200 million in revenue.

“We’re working with around 1,500 influencers every season,” Katie Gagnon, FabFitFun’s manager/influencer marketing and talent partnerships, explained at the 2018 Digital Marketing World Forum (DMWF) North America.

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