FabFitFun’s marketing lessons from working with 20,000 influencers

FabFitFun, the online subscription service, has used microinfluencers to engage consumers and drive sales.

FabFitFun is a direct-to-consumer service that delivers its members four seasonal boxes – each containing a range of hand-picked items from tech products to accessories, beauty aids, and homewares – during the year.

Since launching in 2010,...

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