Expedia research reveals global travel trends

Expedia research conducted mid 2017 has revealed that different nationalities have different travel behaviours when it comes to budget, length of stay, choosing a destination or accommodation.

Japanese travellers spend the highest percentage of their travel budget on hotels, Australian travellers take the longest trips while people from all over the world – except Germany – are indecisive about where to visit. That’s according to research conducted by Expedia Media Solutions, Expedia’s digital marketing arm.

Hari Nair, Global VP, Expedia Media Solutions told Mumbrella’s Travel Marketing Summit in Sydney that the online travel business has a wealth of data at its fingertips thanks to the 95 million unique users it sees on a monthly basis.

“That gives us a tremendous amount of data points. What we do...

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