Evolve or die: Mondelēz gears itself for the future of snacking

Mondelez, the global confectionary giant, is banking on healthy options, local flavours and e-commerce as the future of the category in APAC.

For confectionary giant Mondelēz, the snacking market is set to get even sweeter, according to Glenn Caton, its senior vice president of growth for AMEA.

“Around the world, our estimate is snacking is around a US$1.2 trillion opportunity,” said Caton at the recent Food Industry Asia (FIA) Food for Future Summit held in Singapore.

“Worldwide, we are seeing about 4-5% growth,” he added, observing that the “core snacking categories” of biscuits and chocolates will continue to be the biggest chunk of the industry’s overall growth. For healthy snacks such as nuts and seeds, he estimated growth “to be...

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