ESPN's World Cup Challenge: Anywhere, Anytime, Anyhow
Geoffrey Precourt Warc
The 2010 FIFA World Cup presented a major challenge beyond football:
"How can major global media companies work with a variety of technology partners with so many different options and choices?" asked Lisa Valentino, ESPN vp/digital and mobile ad sales. And, more to the point, "How do you make it profitable?"
Photo credit: Doug Goodman
Media analysts all seem to expect an anywhere/anytime/anyhow universe of connectivity that reaches consumers wherever they may be 24/7. With technology in front of operations, however, the same prognosticators suggest that total...