Fans enjoy watching ESPN from the comfort of the couch, but many also seek out a fix of the latest sports news, opinion, and live action when they're at a bar, in the gym, or even sitting behind their desk at work.
Keeping up to date when they're on the go is a long-standing way for football, baseball, hockey and basketball enthusiasts to keep up with their favorite team. But tracking the out-of-home (OOH) viewing audience is a newer phenomenon.
For its part, ESPN – which is owned by The Walt Disney Co. – is mixing custom analysis and a...