ESPN explores cross-platform ad lift in Latin America

Geoffrey Precourt

ESPN has long been a champion of cross-platform marketing. And, through the global reach of events such as the FIFA World Cup, it's been conducting an open-ended study of various kinds of consumer engagement for almost as long as there have been digital platforms to cross.

As NBCU has been trying to convince marketers of the viability of multi-screen - and often simultaneous - viewership of the Olympic Games, ESPN has followed bouncing soccer balls all over the planet to prove that new means of content consumption demand new ways to measure total audiences.