ESPN Pursues "The Number" with Marketing-Research Dream Team
Geoffrey Precourt Warc
In the cross-platform universe of marketing research, the conversation ultimately defaults to The Number.
With a global audience tuned to five television stations (one with 3D broadcast capabilities and each with streaming video), a radio network (and online streaming audio), a multi-dimensional website (that includes 360 – yes, more – streaming video), a series of mobile offerings (with still more streaming-video resources), and a magazine (a sturdy print product with no streaming element), ESPN has stopped just talking about The Number.
Come this June, over a...