ESOMAR Congress 2009: sustainability, market research vs management consultants and overall Congress themes

The future of sustainability and how market researchers and management consultants can work together are the main focus of this report from ESOMAR's annual Congress event in Montreux, Switzerland.

ESOMAR Congress 2009: sustainability, market research vs management consultants and overall Congress themes

James Aitchison

Adam Werbach's strategy for sustainability

Sustainability, believes Adam Werbach, CEO of Saatchi and Saatchi S, is an irresistible...

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