ESOMAR Congress 2007

Roderick White, Editor of Admap, James Aitchison of and Stephen Phillips, Spring Research, report on the ESOMAR Congress 2007, held in Berlin, 17-19 September 2007.

ESOMAR Congress 2007

Roderick White, James Aitchison and Stephen Phillips

Global research in good shapeJames AitchisonWednesday, 12 September 2007, 10:35

The global market research industry is performing ahead of expectations, according to figures released by ESOMAR ahead of next week's Congress.

Global Market Research 2007, to be officially released in Berlin, reports that:

  • Global market research turnover for 2006 is over US$24.6 billion – 6.8% up on 2005

  • There's stable growth in Europe of 5.0%, with Germany expanding at more than double the pace of France and the UK

  • North America witnessed healthy acceleration,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands