Engaging millennials - insight from Clear Channel

Matthew Carlton

This event reports discusses the attitudes of British 'Ngens', millennials who own technology, and are active socially both online and in person, towards brands and advertising.

Engaging millennials – insight from Clear Channel

Matthew Carlton

One of the themes to emerge at Advertising Week Europe was the importance of understanding the youth market and ways for brands to connect with them. Several sessions dealt with young consumers – termed Generation Y, Millennials and 'Ngens', amongst other names. They are seen as a lucrative yet elusive market for brands, partly because they are a difficult group to understand.

One of the first sessions to cover this topic was 'How to find, engage and grow an audience of 18-24s who care about your brand', presented by James...

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