Bozoma Saint John seeks to make sure Black voices are heard in new places

Bozoma Saint John, the CMO of Endeavor, has invaluable advice for marketers that are seeking to advance the cause of racial equality.

Why it matters

The desire for businesses to address racial inequality is growing among consumers, and those enterprises that do not respond in a satisfactory way will be at risk of severe reputational damage – as well as corresponding harm to their long-term position.


  • Marketers should be willing to respond in the short term to the demands for racial justice, but also need to create long-term plans for addressing this issue.
  • Telling different stories than has typically been the case in marketing not only helps address inequality head on, but could also make a greater impact with consumers.
  • Ensuring...
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Insights Team
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