Emojis: Pepsi's new weapon in the cola wars

This event report covers Pepsi's emoji-led marketing campaign, where these images will be added to product packaging and employed in various marketing contexts in more than 100 countries.

Emojis: Pepsi's new weapon in the cola wars

Stephen WhitesideWarc

Pepsi's summer marketing campaign will tempt consumers around the world to buy cans and bottles – and then spread the word on social media – by tapping into the growing thirst...

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