Emojis: Pepsi's new weapon in the cola wars
Stephen WhitesideWarc
Pepsi's summer marketing campaign will tempt consumers around the world to buy cans and bottles – and then spread the word on social media – by tapping into the growing thirst...
Emojis: Pepsi's new weapon in the cola wars
This event report covers Pepsi's emoji-led marketing campaign, where these images will be added to product packaging and employed in various marketing contexts in more than 100 countries.
