Eight ways to boost discoverability with multi-channel search

This article offers practical tips to boost discoverability via search in a variety of platforms including Google, Instagram and YouTube.

The power of search, which no other media channel can rival, is how truly revealing it is, according to Happy Marketer managing director Prantik Mazumdar.

“The true part of ourselves come out when we search,” he said at the recent Digital PR Strategies conference in Singapore.

The perception of online anonymity, together with active intent, are major driving forces behind this confessional behaviour: “When we search, we are way more likely to be honest and truthful. We are in the confines of our room, the confines of our mobile device, and we think no one is watching or checking on...

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