Edelman’s tips for meaningful brand purpose and restoring consumer trust

A majority of consumers believe that too many brands are using societal issues as a “marketing ploy” to sell products, according to a study by Edelman, the PR firm.

Fifty-six percent of people believe that too many brands use societal issues as a “marketing ploy” to sell their products, rather than as a source of genuine conviction that drives tangible action.

That was among the main findings of the “2019 Edelman

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