eBay’s hybrid approach to media

There is a trend for brands to bring more of their media buying activity in-house, but eBay is headed in the opposite direction as it leans more and more on its agency partner.

eBay is “going the other way” compared to many brands when it comes to taking control of its media, according to Gareth Jones, UK marketing director at the online marketplace. Rather than bringing media buying in-house, it is entrusting a...

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