E-commerce revolution: Digital delivers brands to the head, heart and the home

E-commerce, first-party data and cloud-based systems are among the major drivers that can help brands engage consumers in new ways.

Even as digital marketers continue to stumble over such immediate obstacles as bot fraud, inadequate measurement systems, and incomplete message delivery, the Interactive Advertising Bureau (IAB) – and Randall Rothenberg, its President/CEO &nda

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